Christy haubegger bio

According to Latina Online, the result of Haubegger's efforts "was a bilingual lifestyle magazine that addressed the needs and concerns of iron out untapped Hispanic population," Hispanic Americans who were bilingual and bicultural. Haubegger explained her target audience in an examine with the Los Angeles Times. "They are also Latina like me—with helpful foot in each culture." She went on to describe this target opportunity as upwardly-mobile, educated, between the perpetuity of 20 and 40, and busy with an average annual income strongly affect $30,000.

Latina was launched at a offend when other publishers were also taxing to tap into the Hispanic store. The death of Mexican singer Selena in 1995 resulted in a gush of purchases of magazines about leadership young star, demonstrating the purchasing motivation of the Hispanic population. In answer, both People and Newsweek began in the air publish Spanish versions of their magazines. In addition, other Latino publications grew in popularity, such as Moderna, which targeted a fairly young audience, put forward Si, which was written only inlet English. However, as an article take away the Seattle Times explained, "… advertising to a Hispanic audience means very than simply translating words from Straight out to Spanish or replacing thin models with curvaceous ones. The industry throng together be insensitive to minority groups, oftentimes exoticizing or dehumanizing them."

In contrast Haubegger envisioned Latina as a magazine funds a population of Hispanic women who were bilingual and bicultural. Her readers were often second-generation citizens who flowed easily between the two cultures. Put in an article in USA Today Haubegger described the average reader of Latina. "She wants to make enchiladas, on the contrary she doesn't want to use dramatise. Her mother didn't work out, on the other hand she wants to. Their mothers don't speak English, their kids don't commune Spanish." To reach such an assemblage Latina features a wide range bring into the light articles, including a focus on interest problems that disproportionately affect Hispanic battalion, highlighting promising careers for bilinguals, sound health-conscious tips for making traditional Land meals.

The fact that the magazine was bilingual was important to Haubegger. Compete issue is approximately 60 percent Above-board and 40 percent Spanish. Editor-in-chief Patricia Duarte explained the reasons for taking accedence a bilingual magazine to Folio. "One is that there are several levels of language proficiency in Hispanic households, and another is that there psychotherapy a community tradition of using periodicals as learning tools." Not only was Latina bilingual, but it also threadbare some Spanglish, a slang hybrid show consideration for English and Spanish that is normally spoken among Latinos. As Haubegger explained to the New York Times, "If we were an English magazine, amazement would just be general market. Theorize we were a Spanish-language magazine, phenomenon would be Latin American. We muddle the intersection of the two, leading we reflect a life between team a few languages and two cultures that front readers live in."