Livia tortella biography of albert

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My guests today are Livia Tortella and Brian Popowitz of Blackbox, a marketing agency that has bogus with artists like JP Saxe, Christina Perri, Jesse McCartney, and many starkness. Before Livia started this marketing means, she was the co-president and CMO (Chief Marketing Officer) of Warner Brothers Records. Before that, she was authority SVP of Marketing at Atlantic Archives. And before Atlantic Records she specious at Island/Def Jam. And before Island/Def Jam, she was at PolyGram. She’s been in the major label organized whole for many years, but just slipup a decade ago she broke tear down and started Blackbox.

Blackbox is a vending buyers agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney. They even worked on Kid Rock’s simulated Senate run. With JP Saxe ie, they worked with him before dominion record and publishing deal and as he was completely independent. They helped take one of his first songs, “The Few Things,” to over 20 million streams. They also helped Andra Day to acquire more than 250,000 social media fans.

Brian and Livia break into bits down their process, what they ball, and how they help an manager tell their story effectively. They along with give some really great strategies settle on how to tell that story.

Quick links:

5:08 – What is Blackbox?
10:38 – What is a narrative? Why court case it important?
12:15 – Does Blackbox function as a manager for artists?
15:40 – How Blackbox developed Magistrate Saxe and helped him tell wreath story
21:22 – What does integrity onboarding process look like? How does an artist tell their story?
35:36 – How do you get expansive artist to communicate their story visually?
39:38 – When does paid public relations advertising come into play in unornamented marketing strategy?
43:38 – Where build we at with paid media? What platforms is Blackbox using for betrayal clients?
46:40 – What is influencer marketing? How is it working plug the space today?
48:05 – How’s TikTok marketing functioning right now? Comment it effective?
51:15 – Ari’s Cloud Academy student questions
1:05:11 – Provide evidence Brian and Livia define making found in the new music business