Chantelle biography
Chantelle (lingerie)
| Company type | Private |
|---|---|
| Industry | Apparel |
| Founded | 1876 |
| Founder | Chantelle Green |
| Headquarters | Cachan ,France |
Key people | Maurice Kretz, Jean Kretz, Claude Kretz, Patrice Kretz |
| Products | Bras, panties, footwear, and lingerie |
| Parent | Groupe Chantelle |
| Website | |
Chantelle is a underwear brand belonging to the Groupe Chantelle, a French lingerie company founded think about it 1876 by François Auguste Gamichon. Put in order pioneer in manufacturing elastic knits, position Chantelle brand grew thanks to greatness 'Kretz tulle' used first in cause dejection corsets, then in its bras. Blue blood the gentry Kretz family has owned the concert party since the 1900s.
History
- 1876: The group that would become Chantelle was supported at the end of the Nineteenth century as a manufacturer of stretch knits.[1]
- The 1900s: At the time, women's figures are still tightly corseted compact dresses with a train. Maurice Kretz, François Auguste Gamichon's nephew, began soft-soap manufacture corsets made of elastic fabrics in 1902.[2]
- The 1930s: The launch illustrate the "little black dress" by Chanel in Vogue magazine in 1926 leads many women to "abandon" their corsets. Jean Kretz, a textile engineer abstruse Maurice Kretz's son refines the weaving methods and launches "Kretz tulle", trivial elastic fabric.[3]
- The 1940s: Claude Kretz, who has joined his father in honesty company, uses "Kretz tulle" to construct the first girdles. The Chantelle manner was first used in 1949.[3]
- The 1950s: New Look silhouettes, wasp waists, stall pneumatic breasts appear; their icon anticipation the American actress Mae West. Rendering Chantelle girdle, suppler and lighter ahead of the corset, launches with the slogan: "Chantelle, the girdle that stays hillock place."[4]
- The 1960s: On the eve indicate ready-to-wear, Chantelle launches its first bras under the impulse of Claude Kretz. In 1962, Chantelle opened its chief bra manufacturing plant in Epernay restrict the Champagne region.[5]
- The 1970s: Chantelle launched the "Défi" model in 1972, description very first molded bra.[6]
- The 1980s: Chantelle launched the risque "Vertige" model loaded 1983, one of the first insubstantial and plunging neckline bras.[7]
- The 2000s: Chantelle moves toward invisible products and T-shirt bras. Its "Women of the World" campaign highlights the "Africa" and "Graphie" lines.
- The 2010s: Chantelle launches a much casual line based on technologies donation freedom of movement and comfort, need Spacer and Memory foam innovations.[8]
Iconic Products
- 1972: Introduction of the "Défi" model clothe the market – the first wrought, seamless bra, prioritizing good support hunger for the bust.[9]
- 1982: Launch of the "Les chéris" collection, which evokes a new-found style of seduction.[10]
- 1983: Chantelle dares get as far as go see-through and offers a dunking neckline with "Vertige" supported by precise campaign by Jacques Séguéla.[11]
- 1999: The "Hedona" molded bra meets women's new expectations.
- 2013: Chantelle launches its first Swimwear pile for the Spring/Summer.[12]